Marketing
The Bachelor of Science in Marketing (BSM) degree program at the GW School of Business (GWSB) provides an opportunity for undergraduate students to specialize in marketing and offers a career advantage to business students. The BSM degree trains students to work as brand and product managers, advertising and sales promotion specialists, salespeople, marketing researchers and analysts, database and customer relationship managers, experts in digital marketing, and senior managers shaping the competitive strategy and future of companies. Undergraduate students at the School of Business may pursue a Bachelor of Science in Marketing or a Bachelor of Science in Business with a concentration in Marketing Strategy and Analytics. Students outside of the School of Business may pursue a second major or minor in Marketing.