The Bachelor of Science in Marketing (BSM) degree program at the GW School of Business (GWSB) provides an opportunity for undergraduate students to specialize in marketing and offers a career advantage to business students. The BSM degree trains students to work as brand and product managers, advertising and sales promotion specialists, salespeople, marketing researchers and analysts, database and customer relationship managers, experts in digital marketing, and senior managers shaping the competitive strategy and future of companies. Undergraduate students at the School of Business may pursue a Bachelor of Science in Marketing or a Bachelor of Science in Business with a concentration in Marketing Strategy and Analytics. Students outside of the School of Business may pursue a second major or minor in Marketing.

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  • Students sitting in classroom with name plates in front of them listening to lecture

    Take Advantage of Next Door Opportunities

    Our undergraduates intern with the White House, the World Bank and other powerful institutions or with alumni at influential brokerages, corporations and nonprofits.


  • Learn from the Best students sitting in classroom listening to a professor who is standing at the front of the room

    Learn from the Best

    What’s it like to have a former federal bank director or stock trader as your professor? Our students know firsthand.


  • Go Behind the Scenes—All Over the Worldstudents sitting in rooms with multiple computer screens in front of them

    Go Behind the Scenes—All Over the World

    Our students travel to the Olympics to study the economics behind the games, visit corporate boardrooms and pitch ideas to executives.


  • Where Academia Meets the Real Worldstudents in classroom with professor teaching at the front of the room

    Where Academia Meets the Real World

    We combine theory and practice. Many of our professors and guest lecturers are industry insiders with impressive real-world portfolios.